Planning a new site? The rule is…
Internet users search for and digest content differently. Google’s algorithms evolve with this in mind.
Because markets change globally, marketing trends and therefore content creation tactics vary.
This allows one to be found on the internet, stay relevant and in-mind for potential customers.
Review content to confirm it meets 8 points of before you publish.
Content must have Video
You need video, text and photos are not enough.
Content creators have enormous resources and technological online.
FACT! Videos and live streaming are increasing.
- Article or short video summary?
- Video with an attention-grabbing title. Can you resist?
- Feel more connected to video on social media and the web?
- Identify with an individual by reading or a brand more by watching?
- Prefer to watch several videos or read several articles when you need information before making a purchase?
- Videos with opinions of brands and consumers or reading?
It is easier to learn more about an item or service when video shows what consumers are interested in. They are informed and make educated decisions.
A trustworthy face that builds a relationship with the consumer is best identified with. Showing is better that telling.
Everyone can make use of low-cost video editors with low-production budgets.
Content Answers Questions
People make queries when are looking for something on a search engine. What they are seeking is:
- Answers to questions.
- Information on products or services.
- Information on how to do something.
Even keywords not in the form of a question, you can still lead to what they are asking for, want or kind of information they wish.
Using SEO tools like SEMrush, Answer the Public, or scrolling through the SERPs, swiftly identifies questions related to keywords.
Implementing these questions, or long-tail keywords in the content creation process, can make a piece so informative that readers have all questions answered.
E.g. It is reasonable that a person searching for an action cam, is interested in one. They may not follow up on one but scroll the SERP and find Google’s “People Also Ask” box. These lists some questions associated with the original search term used.
Good content creators include some or all the questions of the SERP in the headings and text of their content compensating with better rankings in search engines.
This way, more people with a wider variety of questions other than keywords in text will be reached.
Original Content is Good Content
This is vitally important. Good Original (or “Unique”) content notifies Google that your site offers something others do not.
This can be:
- Information that others have not provided.
- A new perspective or point of view.
Content has to be:
Everything about it, all ideas, messaging and overall identity should be Unique.
By constantly simply rewriting or reinventing other’s content is lack of originality or uniqueness.
Content lacking originality and creativity, will also lack clicks and rankings.
User-Generated Content is welcome
Influencer augmentation/amplification is frequently more successful than brand-generated content.
Influencers and well-known personalities are often seen as friends instead of businesses selling a product or service.
Consumers connect to Influencers believing they are trustworthy. Brands are not always relatable, influential people are.
Teaming up with the right Influencers for a business is imperative!
People have access information they never had before due to social media.
Whom you are trying to reach?
What type of content appeals to them?
Once you have established these, partner with relatable influencers or brand “ambassadors” who create user-generated content. Their user-generated.
Content Is Deliberate & Focused on Results
Don’t create content for the sake of content. It is ineffectual and wasted.
Intention for that piece of content is important, and a plan to achieve a specific goal is the objective.
Brainstorming and generating ideas must be deliberate, specific, aimed at assembling a focused plan and executed with results in mind.
- What do you want to achieve?
- What kind of content does your audience connect with the most?
- What topics get the most clicks?
- The longest views?
- The shortest?
- What achieves most engagement?
- What achieves most sales?
These are questions you ask before writing.
Brainstorm to create content based on them.
The content needs be a product of gathered data.
Look at your clicks, engagements, sales and conversion reports, review your analytics, and use this information!
Analytics are available for a reason. Ultimately they help accomplish that content’s objective.
Great Content Has Interesting Headlines
Interesting headlines prompt potential readers.
Compelling them to click on your message and ultimately your website.
Should headlines be vague, boring, or generic, there will be no click.
If a headline is interesting, catchy, and leaves readers feeling like they’d be missing out if they don’t click, a click is more forthcoming. This can be applied to anything, sales, leads, money, free stuff, etc.
“Cool New Offer!”
“If you don’t take THIS offer…, you LOSE BIG TIME!”
Which would you click?
Promote a sense of urgency.
“If I don’t do this now, I could be missing out on something…”
Make it interesting, unique; create that sense of missing out on something…
When ready to publish, think again and make certain these points are present in the content. Producing content is not difficult, but these are what make it great. Always check the data to ensure the published content is performing optimally.
At least 800 words of Content
Content must be unique, structured and long enough to make a point and provide adequate information.Long content tends to do much better in search engines. Although there are no strict guidelines, make sure it exceeds 800 words wherever possible.
Is there a maximum limit of words per post? Not really. If you can write an article of 3000 words, for example, good for you and for your website. Just make sure you keep a good structure and add a table of contents at the top.
Also, avoid copied, badly written and insufficient text.
Structured Content does better
The content should be no less that the 800 words mentioned above and must be well-structured with short sentences, short paragraphs and good flow.